The right location to set up a business, the analysis of the market environment and the respective target group are decisive for the economic success of a company. The main objective of our use case, which is not meant to be entirely serious, was to demonstrate our expertise in spatial optimization through the prediction of especially favorable business locations. On the basis of a fictional example, locations were to be found for an entrepreneur who would like to establish himself in the kebab business.
Ideally, it would attract a particularly large number of hungry nightclub visitors. The city of Berlin was chosen not only as the headquarters of Supper & Supper GmbH, but also as the official kebab capital.
The aim was to identify vacant shops in the immediate vicinity of nightclubs that could be acquired by the entrepreneur, to make sure after entering the market with his new kebab business he could achieve at least 30% market share of the Berlin kebab market.
